John Broberg
John Broberg
Church YouTube Optimization (Done-For-You)
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Case Study YouTube Channel Resurrection Sermon titles + descriptions + hashtags

Westside Baptist Temple: Case Study

This church had a large backlog of sermons posted with a mix of date-only and placeholder titles, with no descriptions. We cleaned up the channel so each sermon clearly communicates what it is, who it’s for, and how to take the next step.

The “Before & After” - Titles

Look at the pictures below. Same church. Same videos. Titled on the same day. The difference: Clean Titles w/ Scripture References

Before: Placeholder titles - WSBT
(hard to browse, looks unfinished)
After: Clear sermon titles
(looks active, searchable, credible)
Effect: the channel looks organized, and visitors instantly know what each sermon is about.
What pastors care about: When titles and descriptions are clear, YouTube can understand the content — and people searching for answers online are far more likely to discover your preaching.
900+ videos
Large backlog, now readable & consistent
Count shown in the channel header at time of screenshot.
Clear sermon titles
No more date-only uploads
Visitors instantly understand what the sermon is about.
Professional descriptions
Plus SEO-focused hashtags
Helps discovery + makes the channel look cared-for.

Want a walkthrough and pricing? Enter your email on the main page and I’ll send the 1-page outline.

The big “before vs after” (what visitors see)

Before: channel view with date-only titles After: channel view with clean titles and banner
BEFORE
AFTER
A church channel should not look unkept. Clean titles and consistent metadata immediately increase perceived credibility. Get the 1-page outline.

What we changed (in plain English)

Titles say what the sermon is

Placeholder titles are invisible to search. Clear titles help people click — and help YouTube categorize content.

Descriptions that guide the visitor

Professional descriptions give context, add service times, donation links, and make the channel feel trustworthy.

Hashtags

Hashtags bring the Word of God to young people on Instagram, Twitter, and TikTok. If even one gets saved because they found your sermon, it's worth it.

Pastor-friendly Promise: Show up in their YouTube feed, and you will feed them. This is not “tech for tech’s sake.” The goal is to reach the lost, feed the sheep — Meet them where they are... on their phones, tablets, and computers.

Proof points (click screenshots for larger view)

Here are a few snapshots showing consistency improvements across sermons and descriptions.

Benefit: Titles + descriptions filled in a consistent style.
Call to Action: detailed descriptions with service times and location look professional and encourage in-person attendance.
Weekly service: new sermons updated promptly after preaching.
Historical Sermons: Preserve preaching that future generations may want to return to
Want results like this? Request details — I’ll send the one-page outline and pricing options.

What pastors usually notice first

“Our channel looks cared-for now.”

When visitors land on your channel, professionalism builds trust before they hear a single word of preaching.

“People can actually find sermons.”

Clear titles and descriptions help people discover sermons when they’re searching for answers online.

“This is one less thing we have to remember.”

The ongoing service prevents the slow slide back into date-only uploads and empty descriptions.

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